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NOW Gallery is pleased to present its 2023 Fashion Commission, Greetings From Ireland, by Dublin-born designer Robyn Lynch. The annual commission has cemented a reputation for providing the most exciting names in fashion with a platform to create immersive, cutting-edge installations that give unparalleled insight into their practice.

Greetings From Ireland will plunge visitors head first into the bold, playful universe of Robyn Lynch and her eponymous menswear label. A celebration of what it is to be Irish, the exhibition will explore the creative process behind a fashion brand, whilst paying tribute to Lynch’s roots in the humorous style for which her brand has become known. 

A 2023 finalist of the prestigious International Woolmark Prize, Lynch is a designer who embraces contradiction. Her collections look to the past to invigorate the future, paying homage to retro culture whilst being rooted firmly in contemporary silhouettes and processes. By incorporating Irish iconography such as shamrocks and the colour green, she subverts tacky stereotypes into tasteful motifs. 

Housed entirely in a huge bouncy castle-esque inflatable structure within the curved glass walls of NOW Gallery, Greetings From Ireland will explore themes around nostalgia, family, Irish heritage and the freedom of expression from a bygone era before mobile phones and social media were omnipresent. 

Visitors will also have the opportunity to virtually ‘try on’ Robyn Lynch garments in an interactive installation. Hosted in partnership with Kepler, the installation will feature motion sensors that pick up on body shapes and movements, allowing them to overlay garments onto guests.