About

Born in 1973 on the streets of Portobello, worn in the world today. As a denim pioneer Pepe Jeans have consistently reinvented the definition of denim to keep up with the trends. They are an iconic brand that is synonymously associated with denim and limitless creativity. Pepe Jeans London gives you the foundations to exude self-confidence, uniqueness and authenticity.

Home to some of the bestest looking and highest quality denim products around, visit their shop at The O2 for big savings!