About

Every story starts with an idea. Crew Clothing's was simple: to create timeless clothes inspired by the British coast. With its cobbled streets, crystal clear water and unbeatable views, Salcombe was the perfect inspiration for professional skier, Alastair Parker-Swift’s first menswear collection. When he wasn’t competing for England, Alistair ran a successful windsurfing school. It was there that Crew Clothing was born.

Over the last 25 years, they’ve grown beyond the back of a windsurfing shop. Stores can now be found up and down the country from St. Andrews to St. Ives.

What hasn't changed is their passion for creating high quality products, only using using top quality fabrics that have been specially finished for the softest possible feel. Visit their shop at The O2 and you will see first hand how great their products are, all below their retail price!